Some people started throwing this around on Facebook, and those people not being the types to try every social networking site going.
It turns out is it better than google+, and Facebook, because it is OWNED by it's members. Every member getting a share. The network is set to be democratic, although still in the early stages.
I'm not one for getting into every site going, but I'm going to flick around thizs one, and see how it all works. One thing is for sure, data mining is a tiresome term.
Have a looksee.
Before anyone says anything, No, in my opinion, the two serve very different purposes.