This has been touched on before. But as I can't find the details and there may be some new thoughts, I thought I'd pass on a query from one of our owners as it's a tricky question that keeps cropping up:
'Could I ask a question of your advertisers? I'm just wondering if everyone has a changeover day of Saturday or if it varies. I've always stuck to Saturday, but then people have trouble with traffic, pricier flights, etc. on a Saturday and wondering if I should change it perhaps to a Sunday?'