Jess the cat returns to ensure cat owners 'Spot the Signs'

Postman Pat's iconic sidekick Jess made his first big screen appearance in more than four years to support a new campaign that teaches cat owners the four main signs to look out for that indicate their cat might be in pain.


Supporting cat health campaign, Spot the Signs, the film responds to new research that shows 75% of cat owners find it difficult to recognise the signs of chronic (long term) pain in their pet. The research also found that cats in the UK are living longer than ever, and are more at risk of developing age-related conditions such as arthritis.


Further, despite an ageing cat population, more than three quarters (78%) of cats have never been taken to the vets for an old age check-up.
Cat behaviorists agree: "Cats are programmed by evolution not to show obvious signs of pain to protect themselves from prey. Unlike dogs, they rarely cry out or limp, preferring instead to hide and shy away from contact.



http://www.youtube.com/watch?v=PfWHsF6ekh0&feature=colike