Nearly three years after issuing its breakthrough camera, the company releases the Lytro Illum.
When Lytro launched almost three years ago, the little box-shaped camera introduced consumers to light-field photography, which, in a nutshell, makes 2-D photography 3-D. Today, Lytro is releasing its sophomore product: the Lytro Illum, a bigger, more technologically advanced model designed with creative professionals in mind.
With a Lytro, you can take what company founder Ren Ng calls, “living pictures.” “2-D photographs kind of throw away the missing information. But the Lytro collects it,” Ng says. With that data, you can alter the focus of the image after the fact--essentially making it possible to tell different stories with each image. “It’s really resonated with the pros we work with, who are looking to stand out,” Ng tells Co.Design. “The reason is, it’s very difficult today to get something that doesn’t look like the old photography, because everyone has a good camera in their pocket.”
http://www.fastcodesign.com/3029379/lytros-second-act-3-d-photography-for-pros
