‘Twas Edward Johnston who was deemed to be the Designer and Typographer for the London Underground ephemera, the most noted of which was the Underground Map Schematic.
Clearly the very lack of ‘Serif‘ gave rise to this Typeface’s excellent legibility. It is often said that the serif was ‘best used‘ for body copy, and it is the Serifs that guide the eye along a line of text. The typeface called Johnston Sans in which the ‘o’ is virtually !(upload://q5jy0MXt83R5lQ1QbmSYOeGmkA6.jpg)a perfect circle, which led to the creation of the Underground logo. Johnston proved to be a great influence on Gill, an architect/sculptor associate.
His motif can be found here http://all-free-download.com/free-vector/london-tube-logo.html it’s by Mike McGrath, and it shows exactly how effect a logo and it’s component parts can be gleened froma well desgined Typeface. Here are a few samples of Gill in Action...more to follow!(upload://qc4ecRMfYEX0iuHsiEsKanCLY02.jpg)!(upload://mDwjbjewbpRjAd0qlMNjIjHJAXA.jpg)!(upload://iI8CyCE2CcLOh2Xjo5ivdSVAVO9.jpg)!(upload://34YN5hzOUdhqvppJiRQSr7Qg0nU.jpg)!(upload://ftRkcyf8R68LCfRrgY8JNspGcQz.jpg)!(upload://5wAJaSY25d8zlVXhhS14tffNObc.jpg)!(upload://l9qRAzobZzsokRijpBEPwLsJysq.jpg)!(upload://61tXT3fIzz5QmFbUEYj0e1olZxA.jpg)!(upload://poS5ChPgGu3wAmY8YOU7p3xRCZA.jpg)!(upload://zZkM6OLgw6WFMTiICR25htfVSk2.jpg)!(upload://oiDkTFyTFAvrd0g1mXc3gNNCMqo.jpg)!(upload://8Jrc0bbqdwM6eslNAQ6nRNcDjfD.jpg)!(upload://nfsRlMRhlMXeTAw6XJXdo1pzhAE.jpg)