Have just finished (tweeks to be done) a web site for Sandyssewings using Moonfruit. Like all web site builds it starts off simple and then gets more complex. However, the main feature of Moonfruit is that you get an integrated Shop and PayPal payment system which, as Sandy is selling aprons, bunting and laptopbags, was an essntial. I haven't quite completed this part yet but it is relatively easy to add products. There is also a direct link to your Facebook page and shop. It is written using Flash but Moonfruit automatically generates the HTML required for the search robots to catalogue your site so you can concentrate on the text and images.