It’s probably been said before on this thread, but maybe it needs saying again - I think part of the fundamental problem is that the UK has never done anything (AFAIK) towards raising public awareness about positive benefits of being in the EU, and the UK press generally focuses on the negative. In other countries it’s different, for instance the France the government has set up various websites so that folks here can find out about and appreciate the opportunities and the assistance France gets from the EU and feel more involved in it, eg http://en.europe-en-france.gouv.fr/Europe-gets-involved , And the French media regularly report on EU discussions and decisions, even when France isn’t directly affected - such as the discussions about possible sanctions against Poland, what to do about Italy’s immigrant problems, etc. I’m not sure which is cause and which is effect - is the mistrust a result of the lack of awareness, or is awareness blocked out because of mistrust - but I am convinced that this disaffection / lack of understanding what the EU is about / feeling of alienation has a lot to do with the “us and them” stance and could have been avoided if the UK had taken a more active interest in the EU from the start. But it didn’t, and now it’s too late, and that’s why regretfully I accepted that Brexit could probably have been for the best if it had been handled well. Trouble is, it isn’t being - because it’s now becoming painfully obvious that the reason very little information or clarification about the EU ever got percolated down to Mr & Mrs Bloggs, is that it never properly percolated into the heads of those that should have been explaining it, and who are now negotiating Brexit.