From Imprint magazine-
Color-fans can now channel their fascination into a worthy cause: OwnaColour.com, sponsored by Glidden Paint, is auctioning off shades of the digital rainbow for charity. For a $2 donation to UNICEF (or more if you wish), you can select and name your very own shade. OwnaColour also provides real-time infographics tracking favorite shades by gender, country and so forth.