You’ve all raised some really interesting comments, particularly the tax fraud bit, so (as a retired company lawyer and JP) I think I’ll deal with that first. The best analogy is a shot gun. Not legal to buy one yet illegal if you shoot someone. And, as one comment also states, to cover the related point it is also illegal to buy, or promote or otherwise facilitate buying a gun with intent for its use in an illegal manner.
So far as I am aware, our users are not crooks but are people, including me, who wanted their internet experience to be identical to that of the UK. They may not speak French, prefer to visit google.co.uk and not google.fr and want use the internet as if they’re in the UK. Making that possible in a really simple way was the the design brief. VPNs try to do the same yet when multiple users are all accessing via the same server you get the well-known problems. Some give you your own IP address and some allow multiple devices. Add these and ours becomes price competitive.
Each UKSofa has its own unique IP address so sites remember you and it makes it much easier to connect remotely to a company server in the UK. It gets round geo-blocking yet again it’s not illegal or fraudulent. For digital nomads, a UK IP can be vitally important for many people will simply not deal with you if they find you’re not next door but 2,000 miles away.
The big difference to a VPN is the way we route you to the UK via a data tunnel. Again it’s not unique but we take you direct to a premium ISP, it’s the identical route you would take using BBand installed in a UK home. Our ISP then seriously restricts the number of users for each of own servers. Yes it’s expensive to do that but it’s the only way you can guarantee very high quality.
What you have all shown me is there is a problem with our advert. It does not include the word everyone has missed - SIMPLE. Our device launches a new WiFi Network address. You can still select your existing one (e.g. orange) but with one SIMPLE click on “uksofa” you, your family, or if you run a Bar, hotel or campsite, your customers, can all surf the internet just as if sitting on a sofa in the UK (unless plotting a tax fraud!) 
.
