Without wanting to get into a discussion that will go too far off-topic - I think it’s the vast differences in droit social / employment law between France and the UK that put the employer/employee relationship on a very different footing. When I used to teach business English, one of the lessons took the form of a discussion on good companies versus bad companies; I would have expected anglo-saxon students to approach this from the point of view of customer service and as you say, a company you would be proud to work for, but invariably French students approached it from the angle of, is the company a good employer, does it offer good working conditions and a good salary package and good prospects. I think this is significant that in France, providing employment (and thus supporting society and the economy) is generally seen as the primary function of a business, followed by providing a service to clients, followed by making a profit, quite different from anglo saxon priorities. Employers invest heavily in their employees in terms of social contributions and providing mutuel cover and job security and funding ongoing training for personal development etc; you can’t really blame them for feeling they’ve done their bit and the employee ought to be grateful, and I suspect most employers feel it’s not also their job to find ways to “engender team spirit”. As for employees, once they’ve bagged a CDI they will stay there because they know which side their bread is buttered, The job is a means to an end not an end in itself, once they have it they can get loans and mortgages and look forward to a secure future with a good pension at the end of it; but I’m not sure how much identifying with that particular organisation or taking pride in being part of it, comes into anything.
Maybe Macron’s reforms will start changing the employer/employee relationship and there will be a bit more gratitude and less sense of duty/taking for granted on both sides, and it will become important for employees to love the company as well as work for it, but call me cynical, or wrong, but as things stand I just don’t see it. I see employer/employee in France as a contractual arrangement between two parties with separate interests, and nothing more.
I totally agree with this.