Trick or Treacle?

Special edition of Tate and Lyle's black treacle.

Following earlier work on 'Happy and Glorious' - a Diamond Jubilee limited edition Lyle's Golden Syrup, Tate & Lyle approached Design Bridge with an exciting new brief to create a special Halloween Black Treacle pack. A great opportunity to inject some seasonal fun into a very traditional brand, the project represents the first radical change to the original Lyle's black treacle tin that was launched in 1950.

Wow! that's brilliant!