Most Septics pronounce it that way anyhow, so not the worst choice.
Could be a ‘positive’ move.
Ohhhhms there will probably be resistance to this.
Could fall flat of course…
Definitely some reluctance.
Oops!
Watt ???
So what bright spark came up with this?
Dunno, but he or she should be charged with something!
There’s a lot of this sort of rebranding currently.
Do you think this shocking decision will be implemented at ohm?
No, I think they’ll do a volte-face.
Why on earth should they ?
It will always be positive and negative - but possibly just a phase.
I heard they’re carrying out the rebranding in three phases, US, EU and the rest of the World. But they may attempt to short circuit that, or even pull the plug.
You’re being very direct Matt !
There’s no alternative 
It was an April Fool press release, sent out early by mistake, according to the Guardian.