I have reposted this from the forum wall to this discussion thread where I believe it should have been posted in the first place.
this is a rather comprehensive matter to start discussing on a lovely Saturday afternoon :)
Here are a few stats about Facebook
- 800 mullion users
- 84% use Facebook everyday
- 58% has 'liked' a Facebook Page (Facebook for business)
You can have a website and make it SEO friendly with all the right keywords. However, unless you constantly ad content it will remain static. A Facebook Page on the other hand will not be static as you should always add content. Having all your friends like the page is fine however unless they are willing to like, comment on or share new content it really doesn't matter.
Having a SEO friendly website is only one part of SEO - namely on-page optimisation. You would also need off-site optimisation which would include link building, press releases, articles etc. etc. This is where blogging comes in. If your blog is part of your website then each new blog counts as fresh content on your website and helps the rankings.
Your Facebook Page will also helps as it links to your website for example.
Google search really only plays one role which is to provide the searches with the 'sites' with the most relevant current content. If that's a Facebook Page then that Page will rank at the top. I have seen Facebook Pages on page one of Google.com.
Social media helps your off-page optimisation tremendously.
Yes, people also search in social media for information.
Social Media Marketing Strategy involves engaging people on online social networks to generate exposure, increase traffic, improve search rankings, build strong brand advocates, generate quality leads and grow sales.
You can find more information on my blog and my Facebook Page.
I hope this helps.
ps. Given the very narrow topic of this group I have just created a social media group to cover all social media topics.