Quite simple, my first two examples were chosen because their readers tend to be elderly, conservative (small ‘c’ note) in their outlook and less likely to be familiar with yoga. In addition they are probably less sympathetic to alien cultural practices.
That’s all pretty basic stuff - for instance, how else do you think advertising agencies choose where to place their adverts?
2 strike a chord there @Ancient_Mariner , the first mirrors an episode of Still Game, the Scottish comedy involving pensioner friends. One pretends to swallow his mate’s ring and then, shocked by the phone ringing, actually swallows it. Right up to the ceremony they are desperately trying to evacuate him and the ring, hastily rubbed with a hankie, is presented at the ceremony. As the (elderly) blushing bride admires it later she suddenly detects a strange odour.
The other is very topical, as a non-footie fan it has had me in stitches for days.